Scaling More Plates More Dates Through High-Retention Editing & AI-Enhanced Content Systems

Role: Senior Editor & Content Operations Lead
Client: More Plates More Dates
Platforms: YouTube, TikTok, Instagram Reels Facebook, Spotify
Years Active: 2019 - 2025

🎯 Overview

Since 2019, I have served as a senior editor and content systems builder for the More Plates More Dates brand — one of the most recognizable channels in the fitness, performance enhancement, and health optimization space.

My role spans:
Deep-dive educational videos
High-retention viral shorts
Podcast episodes
Vlog-style content
Gorilla Mind product videos
Multi-platform content distribution
Managing & directing a team of editors

I built and maintained a complete content pipeline, delivering consistent, polished, high-retention edits across the entire brand ecosystem.

🧩 My Responsibilities

1. Long-Form Editing & Retention Engineering

For all MPMD long-form uploads, I handled:

Narrative structuring of complex scientific topics
Layered B-roll, overlays, infographics, and research cutaways
Pattern interrupts every 4–8 seconds
Hook optimization and framing
Visual pacing tailored for maximum average view duration
Color grading, sound design, audio cleanup, and pacing

The goal for every video:
No dead seconds. High velocity. High clarity. High watch time.

2. Short-Form Editing (Reels/TikTok/Shorts)

I edited all short-form clips—optimized for:

Fast dopamine hits
Scroll-stopping hooks
Retention-first pacing
Dynamic AI-enhanced captions
Runway/AI-generated motion backgrounds
High-contrast, zoom-based emphasis

Using AI-assisted workflows, I repurposed long-form content into high-volume, high-impact short content.

3. Gorilla Mind Product Videos

I edited brand and product content for Gorilla Mind, ensuring:

High-energy pacing
Clear visual storytelling
High conversion framing
Engaging fitness/lifestyle visuals
Tight on-brand aesthetics

These were published across:

Instagram
YouTube
TikTok
Brand pages

4. Thumbnails, Titles & Metadata Execution

I created or refined thumbnails using Photoshop/Illustrator/Canva, focusing on:

Strong emotional expression
High contrast
Clean typography
Clear narrative promise
CTR-driven design

I also handled the upload & optimization process for:

Titles
Descriptions
Tags
End screens
Playlists
Scheduling for maximum view velocity

5. Team Leadership & Content Operations

I oversaw a team of editors, ensuring:

Quality control
Style consistency
Efficient turnaround
Unified visual language
SOP creation for faster execution
Smooth communication across content stages

I built an editorial pipeline that scaled with the brand.

🤖 AI Tools & Enhancements Integrated Into the Workflow

Video Gen

Higgsfield

AI b-roll, motion graphics, aand VFX

Image Gen

Leonardo AI

Image generation for custom graphics

Image + Video Gen

Nano Banana / Veo

Stylized AI scenes for visual metaphors

Audio and Voice Enhancement

ElevenLabs

Voice cloning and line patching

This combination allowed me to:

Create b-roll unavailable in stock libraries
Build visuals that elevate scientific explanations
Boost production speed
Add unique creative elements that only high-end channels use

This is what separates “editing” from high-performance creative direction.

Edit Showcase

📌 Results

Built a complete content system producing long-form, shorts, and multi-platform content at scale
Delivered consistently polished, high-retention edits for a channel with a high volume of research-heavy content
Managed an editorial team and ensured quality across dozens of videos per month
Created dynamic, high-impact short-form content aligned with current platform algorithms
Improved team efficiency using AI tools and workflow automation
Maintained visual consistency and brand identity across 5+ years of content

Tags: Content Podcast YouTube