This project showcases a complete logo redesign for Intelligent, a fragrance and personal care brand evolving toward a more luxury, clean, and minimalistic identity. The brand needed a refined visual direction that better matched its future product line and high-end positioning.
I was provided with the brand’s previous logo and a set of desired changes. The existing mark no longer aligned with the company’s vision, so the goal was to develop a new identity system that expressed:
After several rounds of logo studies, explorations, and iterations, the final symbol was approved — representing a bold new direction for the brand.
The new logo is currently used as the favicon for Intelligent.shop and will roll out to product packaging and marketing materials as production progresses.
💡 Ideation Phase
LogO mockup
The new Intelligent logo introduces a refined, minimal identity that matches the brand’s transition into the luxury fragrance and personal care market. Designed for elegance and adaptability, the mark will anchor the next generation of Intelligent’s visual branding.